When it comes to navigating organizational challenges for our clients, here are a few ways we’ve hit the bull’s eye:
- Organizational Transformation & Change Management
- Brand Establishment & Marketing
- Strategic Planning & Financial Analysis
- Strategic Communications & Web Design
Organizational Transformation & Change Management Experience
Planned and facilitated corporate offsite to guide organizational transformation. Defined company’s strategic direction, facilitated development of an annual plan, and launched initiatives which guided company to double in size and increase in revenue from $100M to over $450M over four years.
Developed and deployed a survey to understand customer priorities, interviewed company executives in US, UK, and Eastern Europe, gathered qualitative and quantitative data, analyzed results, and summarized findings in a briefing to CEO and senior management. Identified process improvements areas and redesigned business processes to deliver significant cost savings to the company.
Consulted a global public relations firm to guide company’s expansion and transformation. Conducted competitive research, collected and analyzed data, and developed strategies to help the client redesign branding, pricing, and sales strategies, and improve competitive positioning in Latin America.
Brand Establishment & Marketing Experience
Developed and established new corporate brand and identity for a newly-formed joint venture of a global aviation firm and an IT systems integrator. Facilitated senior management team to define company mission, articulate company values, define strategy and develop guidelines for business development teams.
Coordinated and supervised simultaneous roll-out of new programs to company locations across three continents. Oversaw development of corporate brand guidelines and style guide. Ensured company-wide adherence to new standards, policies, and procedures.
Successfully launched large media company’s international services in 16 countries and eight languages. Developed and facilitated senior management meetings to develop a marketing strategy for expanding company services into new geographies. Identified opportunities for media placement in local consumer press and businesses. Coordinated events and speaking engagements for senior company executives.
Strategic Planning & Financial Analysis Experience
Supported pre- and post-merger integration for large media and entertainment companies. Bridged gaps between the new company and subsidiaries. Consulted senior leadership team on developing messages and communications to cover company’s merger activities and enhance corporate positioning.
Consulted a global public relations firm and provided support to guide company’s expansion and transformation. Conducted competitive research, collected and analyzed data, and developed strategies to help the client redesign branding, pricing, and sales strategies, and improve competitive positioning in Latin America.
Consulted senior management of joint venture of two fortune 500 companies on building relationships with new stakeholders. Developed strong relationships with international finance agencies, including the Export-Import Bank and the Export Credit Guarantee Department of the UK. Secured Ex-Im Bank financing to upgrade monitoring systems for power plants across Europe. Solicited financing proposals from commercial lenders and negotiated fee reduction on behalf of several customers. Performed market research and provided quantitative analysis of market size and direction to support new corporate initiatives.
Strategic Communications and Web Design Experience
Determined new joint venture company’s communications and marketing priorities. Developed strategic communications plan and budget to lead corporate messaging and communications across multiple channels. Designed and edited company materials, developed new communication tools, successfully launched a culture-bridging effort to merge two disparate corporate cultures into new joint venture.
Developed corporate websites, drafted new content, and designed messaging platforms for start-ups and companies undergoing change. Provided a full suite of services including site hosting, theme selection, site structure redesign, content editing, image optimization, plug-in customization, and site functionality testing. Tracked site effectiveness, analyzed usage, and updated content and structure to improve user experience.
Developed communications strategy and managed implementation across various advertising channels. Conducted audience analysis, defined desired outcomes, coordinated efforts with legal and investor relations teams to ensure consistency and timeliness of information dissemination.